Brand audits

You already do many things well. That’s why you’re ready to take your organization to the next level. Question is, how well does your current brand serve you? An open-minded audit will clarify where you are now and where you need to go. Could your brand do better? Is it in the way of where you want to go? What are its assets? Liabilities? Are there hidden opportunities? Does your staff understand it, embrace it, protect it? Do others “get” why your product or service is so important to them? Are your customers as loyal as they could be?

Brand-building

Want a brand that has the flexibility to bend with the times and the stability to support goals you haven’t thought of yet? We specialize in building brands that endure through every phase of business, be it introductory, growth, retaining market-share, or introducing new value to the marketplace. Our strategic work, creative work and ability to keep everyone focused will get you there.

Branding guidelines

Consistent use of messages, values, graphics and behavior is how successful organizations build a strong position. Creating the elements of your brand is the first step. After that it takes consistent and intuitive application of your brand character to everything you do. We’ve written branding guidelines and trained staff members at every level. In fact, we believe “branding” should be in everyone’s job description. From the tone of a letter to the package that's easy to open — from the customer experience encountered on-line, on-site or on the phone, to the literature that's easy to understand — branding guidelines ensure that your interactions leave the precise impression you want to make.

Communication plans

Internal, external, long-term, short-term. We build communication plans that won’t leave your audience — or your staff — confused about what you do. Each piece of the plan has a deliberate purpose and interrelationship with the other.