If you’re not loyal to your brand — who will be?

It takes real discipline to ensure that everything you do lives up to your brand: what’s said and not said, who your associates are, how you negotiate a contract, the feel of your business card, the tone of your website, your behavior in social media, how your employees interact with customers and each other, the product you deliver.

Brand loyalty starts with you and everyone who works for you: day in and day out. Most likely, you already have the makings of a strong brand. Let’s pull it out, focus it, and put it to work.