As more and more people are saying “don’t make me think,” we’ll make sure your ability to communicate is supported by words that work. When you can clearly tell others how your organization improves lives — your brand, your reputation, your relationships and ultimately your market share will all feel the difference.

Mission :: Vision :: Values

We can help you integrate your brand with your mission, vision and values by guiding the process with as many or as few stakeholders as needed.

Naming :: Positioning

Company names, service names, naming conventions, product names, naming architecture — the opportunity to get the most from your marketing dollar starts here. You can literally save thousands, if not hundreds of thousands by simply having the right names in play. Arriving at the right name starts with having a clear, realistic picture of the market position you want to create for your company or product. We'll take you through the entire process. When its time for legal checks, trademarking and registration, we have the resources to get it done right.

Taglines

Just like having the right name, the right tagline can literally save thousands if not hundreds of thousands of dollars in marketing costs. Getting the essence of what you do down to a few words that inspire sales, loyalty and a vibrant company culture is one of the most important and rewarding things we do.