Philip’s Boutique Bakery
Since 1919, Philip’s Bakery had been the local bakery on the corner. Under new ownership, the quiet bakery on the landmark corner of 33rd Street and Folsom Blvd. needed a fresh start. The owner’s flair for high fashion and fashionable cakes, pastries and merchandising deserved a branding strategy that captured the promise awaiting inside the store. Moving ahead with confidence, Philip’s Bakery became Philip’s Boutique Bakery, where “Every day there’s magic on the corner.” A promise kept and a promise delivered, locals, high profile customers and the media soon discovered this local jewel that had everyone talking.