University of Sacramento
What does a private university that is new to the US do when entering a market already saturated with well-established public and private universities? University of Sacramento knew that the right branding and messaging would be critical. Primary research and thorough creative exploration lead to a communications program that set the University apart. Moving ahead with confidence, the University successfully met and surpassed key milestones before the 2008 economic downturn forced its exit from the Sacramento market.