LifeStream
When the Blood Bank of San Bernardino and Riverside Counties decided it was time for a shorter name, the search was on for a suitable name and a suitable company to guide them through the change. We were up for the task, having just finished the final name change stages for another well-known and established blood bank in Northern California. Unveiling a new look first, then the new name sparked board members, employees, blood donors and the community alike. “LifeStream” was instantly embraced. “Evolution, not revolution” was the driving force behind the process of renaming the 40 year-old, highly visible community institution.